Pre-outreach is a powerful but often overlooked strategy in digital marketing. Before directly pitching your product, service, or content, pre-outreach helps you warm up your target audience—whether it’s potential clients, bloggers, influencers, or media contacts. The key is to build genuine relationships first. This could include engaging with their content on social media, commenting on their blog posts, or sending value-first emails without immediately asking for something in return.
When done right, pre-outreach increases your chances of getting positive responses and building long-term partnerships. It’s especially effective in link building, influencer collaborations, guest blogging, and lead generation. At Digital Marketing with Ruby, we use pre-outreach techniques to lay the foundation for successful outreach campaigns, helping our clients achieve better engagement, stronger backlinks, and trusted industry connections.